Shell Brodnax is a motivating and thought-provoking business strategist. She has helped thousands of real estate entrepreneurs to navigate the obstacles that are holding them back and to realize their potential. For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 2,200 members, 50 chapters, and 200 leaders. As a global visionary, author, and business strategist, Shell is one of the real estate industries most sought after speakers.