National Association of REALTORS®
Chief Executive Officer
Bob Goldberg is CEO of the National Association of REALTORS®. During his tenure, Bob has focused on transforming the organization and leading efforts to put members first, while driving the technology innovation and collaboration needed to position the real estate industry for the future. During his tenure, Bob has also introduced a staff culture focused on putting members first, leading change, communication, collaboration, and giving respect. He has made transparency a watchword of the organization, using video, Facebook Live events, and personal visits to communicate directly with NAR’s 1.4 million members. Under his leadership, in 2019, the association launched a successful advertising campaign, “That’s Who We R,” that racked up more than 2.3 billion impressions in its first year. Additionally, the organization created Commitment to Excellence, a professional development program which has surpassed its initial participation goal by more than 300 percent since its inception.