REALTORS® Conference & Expo November 2-5, 2018 - Boston, MA

Value-added Selling: How to Avoid the “Commissionectomy”


The request by a seller to cut commission is one of the most difficult situations. Agents face the extreme choices of cutting and losing profit, or holding firm and losing the listing. Learn how to maintain your fee and still get the listing. Five ways to do this: Value, Difference, Dialog, NET and Strength are covered.