2021 REALTORS® Conference & ExpoSan Diego, CANovember 12-15, 2021

The Trend in Boutique Brokerages and Technology


This panel discussion will include 3 boutique broker owners from 3 different markets. They will discuss how they operate their businesses and compete using technology and traditional tools. Sarah Ware runs a boutique office that's been certified by the city as Minority- and Woman-owned, as well as a Disadvantaged Business Enterprise. Within the past year, Ware has been able to participate in programs sponsored by the University of Chicago's Polsky Center for Entrepreneurship and Innovation and Northwestern University's Kellogg School of Management. Hope Mims, the owner of Mims Realty Group is a rising boutique brokerage in the Maryland marketplace. She comes for a big box broker and the corporate world. Carrie and Marc Little co-own CarMarc Realty Group. Carrie & Marc have a background in technology, predictive analytics and small businesses. They started with 2 agents and have grown to 34 agents in two years using social media and technology.