Ethics and Fair Housing are the two (2) most important things to consider when writing ads and selling online. By creating a strategic digital marketing plan you will incorporate strategies that will result in increased online leads, qualified prospects and eventually turn those advertising investments into closed sales transactions. As we enter a new decade, every REALTOR should know the importance of social selling and how their online presence makes a difference to the traditional and nontraditional buyers in the future. Take charge of your business with automated ad campaigns, email marketing and videos that will leave a lasting impression and help build rapport with your clients. We are in the business of helping families achieve their dreams of hom eownership and attendees will learn how to develop a short-term and long-term sales conversion strategy that will increase of profitability year after year. You will leave with a plan for successfully selling real estate by remaining fair and ethical when advertising and marketing online.