REALTORS® Conference & Expo November 2-5, 2018 - Boston, MA

The Rise of Generation C

Description

Gen C is a powerful new force in consumer culture. It's a term we use to describe people who care deeply about creation, curation, connection and community. It's not an age group; it's an attitude and mindset defined by key characteristics.

Gen C is not a target audience, but a community of digital natives that will partner with brands that create a fresh, cultural capital to talk about a process, which also gives them "status" within their cohorts or "tribes" and social networks.

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Speakers