2019 REALTORS® Conference & Expo
San Francisco
Conference Nov 8-11
Expo Nov 8-10

The Path of Least Resistance


Being the path of least resistance means you are top of mind, and have become the easy option. You have made it simple to call you, and ultimately work with you. We don't like when things are hard, and we make many of our decisions every day based solely on difficulty alone. Using the science behind consumer habit, we can get into peoples minds to affect the way they think, and the decisions they make.

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