A real estate agent is many things: a sales person, a CEO, and a one-person advertising agency. Based on advertising agency recommendations, the real estate agent's digital scorecard is a simple guide for agents to take control of their online reputation. The digital scorecard asks agents to get back to basics and honestly evaluate their current online portfolio. The scorecard starts with Google, Yelp, moves on to real estate-specific sites and then focuses on an agent's website content.
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