2021 REALTORS® Conference & ExpoSan Diego, CANovember 12-15, 2021

Sustainability as a Brokerage’s Value Proposition


82% of S&P 500 companies published voluntary corporate sustainability report (CSRs) which grew from 20% six years earlier in 2011. Why did that growth accelerate so quickly? Is there an opportunity for real estate brokerages to engage their communities in unique ways by committing to sustainability initiatives. What do these type of initiatives look like? Do they increase agent and consumer engagement? Can these initiatives be used as recruiting and retention tools? What market conditions are necessary to make these initiatives turn into more real estate sales? All these questions answered and more…