2019 REALTORS® Conference & Expo
San Francisco
Conference Nov 8-11
Expo Nov 8-10

Secrets of Cross-cultural Selling


Studies show that multicultural clients want to own homes more than the typical consumer. Agents need to learn how to treat them with sensitivity to their cultures. Unfortunately, in the first 30 seconds, most untrained agents will unintentionally insult a multicultural customer at least three times. Leave this session with specific techniques for building trusting relationships across various cultures.

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