2019 REALTORS® Conference & Expo
San Francisco
Conference Nov 8-11
Expo Nov 8-10

New Negotiating Edge: Often Overlooked First Steps


A fundamental axiom of negotiating is not to negotiate from a position of weakness. This means there are crucial first steps in the negotiation process that make it more likely for you to control the outcome. The process begins with you creating a large number of options and/or better alternatives for yourself, understanding that there is a way to say "no" to unreasonable demands and still win and, finally, developing alternatives for mutual gain.

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