Multicultural consumers have rapidly become the core of America's population, and 92% of U.S. population growth is attributed to multicultural consumers. With expansive buying power and unique consumer habits, beliefs and perceptions, multicultural consumers are an emerging force, vital to understanding. However, preferences in communication and marketing have created unique barriers to reaching them. Learn how to tap into this opportunity for growth in these largely underserved and untapped markets. Bonus: Earn CRS Designation Maintenance credit by completing this session. See in-room monitor for details.